Lord Sugar
The Lord Sugar · Crossbench
Lord Sugar is a member of the House of Lords and has been since 20 July 2009. Their areas of interest and their entry in the Register of Lords' Interests are below.
- Party or group
- Crossbench
- How they came to the Lords
- Life peer
- In the Lords since
- 20 July 2009
Areas of interest
The subjects Lord Sugar has told Parliament they take an interest in, in Parliament's own terms.
- Policy Interests
Register of Lords' Interests
Entries as published by Parliament; most recent change 27 July 2026. The official register is the authoritative version.
Category 1: Remunerated employment etc.
- Chairman and Managing Director, Amshold Group Limited (subsidiary of Amshold Limited)
Category 1: Remunerated employment etc.
- Chairman and Managing Director, Amshold Trading Limited (holding company of a trading group of companies)
Category 1: Remunerated employment etc.
- Chairman and Managing Director, Amshold International Limited (international property holdings)
Category 1: Remunerated employment etc.
- Chairman and Managing Director, Amstar Entertainment Limited (media services)
Category 1: Remunerated employment etc.
- Chairman and Managing Director, Amsprop London Limited (London real estate)
Category 1: Remunerated employment etc.
- Director, Stylideas Limited (company owned 50 per cent by Amsvest Limited and 50 per cent by winner of The Apprentice 2011 TV programme; designs, develops, produces and markets products for sale and provides consulting services) (interest ceased 11 December 2025)
Category 1: Remunerated employment etc.
- Director, Hyper Recruitment Solutions Limited (company owned 50% by Amsvest Limited and 50% by winner of The Apprentice 2012 TV Programme; recruitment consultancy)
Category 1: Remunerated employment etc.
- Director, Siteform Flooring Contractors Ltd
Category 1: Remunerated employment etc.
- Chairman and Managing Director, Amshold Limited (holding company of property group)
Category 1: Remunerated employment etc.
- Chairman and Managing Director, Amsprop Property Company Limited (real estate)
Category 1: Remunerated employment etc.
- Director, Harper Fox Partners Ltd (recruitment agency)
Category 1: Remunerated employment etc.
- Director, Dr Leah Limited (cosmetic medical) (interest ceased 4 February 2026)
Category 1: Remunerated employment etc.
- Director, Amstar Media Limited (media services)
Category 1: Remunerated employment etc.
- Director, Amsprop USA Property Limited (USA property holding company)
Category 1: Remunerated employment etc.
- Director, Amsprop USA Holdings Limited (aircraft charter company)
Category 1: Remunerated employment etc.
- Director, Hyper Recruitment Solutions (Ireland) Limited
Category 1: Remunerated employment etc.
- Chairman and Managing Director, Amsvest Limited (entrepreneurial investment company)
Category 1: Remunerated employment etc.
- Director, The Label Lady Ltd (Amsvest Limited has 100% interest in issued share capital of company) (interest ceased 29 May 2026)
Category 1: Remunerated employment etc.
- Royalties from publication of "What you see is what you get" autobiography (Macmillan Publishing; the royalties are paid to Amstar Media Ltd (see category 2(a))
Category 1: Remunerated employment etc.
- Royalties from publication of "The way I see it" (Macmillan Publishing; the royalties are paid to Amstar Media Ltd (see category 2(a))
Category 1: Remunerated employment etc.
- Host of BBC television programmes "The Apprentice", "The Junior Apprentice" and "The Celebrity Apprentice", plus related programming (fees are paid to Amstar Media Ltd or Amstar Entertainment Limited - see category 2(a))
Category 1: Remunerated employment etc.
- Director, Bronx Boxing Ltd (company owned 50% by Amsvest Limited and 50% by winner of The Apprentice 2023 TV Programme; sports and recreation education business) (interest ceased 9 July 2026)
Category 1: Remunerated employment etc.
- Fees from Keshet Productions UK Limited for book rights; fees paid to Amstar Media Ltd (see category 2(a))
Category 1: Remunerated employment etc.
- Royalties received from Macmillan Publishing for publication of "Unscripted: My Ten Years in Telly”; royalties are paid to Amstar Media Ltd (see category 2(a))
Category 1: Remunerated employment etc.
- Director, R Nation Limited (company owned 50% by Amsvest Limited and 50% by winner of The Apprentice 2024 TV Programme; gym business)
Category 1: Remunerated employment etc.
- Director, ADL Air Conditioning Ltd (company owned 50% by Amsvest Limited and 25% by winner of The Apprentice 2025 TV Programme and 25% by his Business Partner)
Category 1: Remunerated employment etc.
- Director, Kishkin Ltd (company owned 50% by Amsvest Limited and 50% by winner of The Apprentice 2026 television programme) (hairdressing, skincare and other beauty treatment, and online retail)
Category 2: Shareholdings etc. (a)
- Amsprop USA Property Ltd (see category 1)
Category 2: Shareholdings etc. (a)
- Amstar Entertainment Limited (see category 1)
Category 2: Shareholdings etc. (a)
- Dr Leah Limited (cosmetic medical) (see category 1)
Category 2: Shareholdings etc. (a)
- Hyper Recruitment Solutions (Ireland) Limited (see category 1)
Category 2: Shareholdings etc. (a)
- Amsprop Soho Limited
Category 2: Shareholdings etc. (a)
- Amshold Limited (holding company - see category 1)
Category 2: Shareholdings etc. (a)
- Amsprop Property Company Limited (holding company - see category 1)
Category 2: Shareholdings etc. (a)
- Amsprop Charterhouse Limited
Category 2: Shareholdings etc. (a)
- Amsprop Winchester Limited
Category 2: Shareholdings etc. (a)
- Amsprop Welwyn Limited
Category 2: Shareholdings etc. (a)
- Amsprop Leyton Limited
Category 2: Shareholdings etc. (a)
- Siteform Flooring Online Limited (see category 1)
Category 2: Shareholdings etc. (a)
- Harper Fox Partners Limited (recruitment agency) (see category 1)
Category 2: Shareholdings etc. (a)
- Amsvest Limited (entrepreneurial investment company set up in connection with The Apprentice TV programme; will put the original seed capital into each new Apprentice's trading company)
Category 2: Shareholdings etc. (a)
- Stylideas Limited (designs, develops, produces and markets products for sale and provides consulting services) (interest ceased 11 December 2025)
Category 2: Shareholdings etc. (a)
- Amshold Trading Limited (holding company - see category 1)
Category 2: Shareholdings etc. (a)
- Amshold International Limited (international property holdings - see category 1)
Category 2: Shareholdings etc. (a)
- Hyper Recruitment Solutions Limited (see category 1)
Category 2: Shareholdings etc. (a)
- Amshold Group Limited (intermediate holding company - see category 1)
Category 2: Shareholdings etc. (a)
- Amstar Media Ltd (media services - see category 1)
Category 2: Shareholdings etc. (a)
- Amsair Aircraft Ltd (aircraft chartering)
Category 2: Shareholdings etc. (a)
- Amsprop Ltd (intermediate holding company)
Category 2: Shareholdings etc. (a)
- Amsprop Spain SL (property development/trading)
Category 2: Shareholdings etc. (a)
- Amsprop Investments Ltd (property investment)
Category 2: Shareholdings etc. (a)
- Amsprop Bishopsgate Ltd (property investment)
Category 2: Shareholdings etc. (a)
- Amsprop Estates Ltd (property development/trading)
Category 2: Shareholdings etc. (a)
- Amsprop Reat Limited (intermediate property holding company)
Category 2: Shareholdings etc. (a)
- Amsprop USA Holdings Limited (aircraft charter company)
Category 2: Shareholdings etc. (a)
- Amsprop USA Holding Inc (intermediate holding company)
Category 2: Shareholdings etc. (a)
- Amshold Securities Ltd (intermediate holding company)
Category 2: Shareholdings etc. (a)
- ACL (1997) Ltd (intermediate holding company)
Category 2: Shareholdings etc. (a)
- Amstrad Espana SA (in process of winding up)
Category 2: Shareholdings etc. (a)
- Amsprop London Ltd (property investment - see category 1)
Category 2: Shareholdings etc. (a)
- Bronx Boxing Ltd (sports and recreation education business) (see category 1) (interest ceased 8 July 2026)
Category 2: Shareholdings etc. (a)
- Dr Leah Skincare Limited
Category 2: Shareholdings etc. (a)
- Amsair USA LLC (aircraft chartering)
Category 2: Shareholdings etc. (a)
- Amsprop NV Limited (property trading and investment)
Category 2: Shareholdings etc. (a)
- ADL Air Conditioning Ltd (see category 1)
Category 2: Shareholdings etc. (b)
- From time to time Amsprop London Limited enter into transactions for Contracts for Differences (CFDs) in quoted companies; these companies change from time to time, depending on market circumstances; the CFDs are held for periods of time of varying length, also depending on market circumstances
Category 3: Land and property
- One freehold reversion: Bank premises, Clacton-on-Sea, Essex, from which rental income is received
Category 4: Sponsorship
- Secretarial and other support is received from staff employed by the Amshold Group of Companies
Lord Sugar on parliament.uk
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Data from UK Parliament's Members API and the Register of Lords' Interests, under the Open Parliament Licence v3.0. Page built 24 September 2026.